EXPERIENTIAL & SPATIAL DESIGNER

Shaping brand stories through space and emotion

A woman in a sleeveless dress stands with her head slightly tilted, while a man kneels beside her holding her ankle, possibly adjusting her shoe, in a plain studio setting.

Hi, I’m William - a Brooklyn-based experiential and spatial designer who’s been shaping immersive environments for over a decade. I moved to New York in 2011 with nothing but ambition, a sketchbook, and a love for creativity. I started in fashion retail, working my way up the ladder and learning firsthand how storytelling, product placement, and environment design shape the way people move, feel, and connect.

Early in my career, I explored everything I could get my hands on - from creating illustrations for NYFW designs to building small-scale retail environments that taught me the foundation of spatial flow and visual impact. Those early experiences were pivotal. They showed me that design wasn’t just a job, it was the place where I felt the most myself.

Blog webpage screenshot featuring an article about OC BTW Sunset Takeover with a photo of a fashionably dressed woman at an outdoor event.

Over time, I found my niche in experiential work: pop-ups, windows, activations, and full concept-to-execution environments that blend emotion, narrative, and intentional design. Through both professional opportunities and personal exploration, I’ve grown into a multi-disciplined designer who thrives in big-picture thinking - envisioning the full story - while still obsessing over the tiny details that make a space feel elevated and complete.

When I’m not designing, you’ll find me rearranging interiors for fun, curating music set lists like a personal art form, or experimenting in the kitchen. Creativity shows up everywhere in my life, and I like it that way.

If you’re looking to collaborate or bring a concept to life, I’d love to connect.

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Black and white illustration of numerous humanoid figures with chairs for heads and eyes on their faces, seated in rows, with two naked humanoid figures with human faces and bodies in the foreground.
White mannequin torso with red roses and petals draped over it, set against a modern outdoor background with an arch and sky, with a red candle holder nearby.
Sketch of two human eyes and eyebrows being drawn on paper with a pen.
Display of shiny, metallic mannequin sculptures of women, arranged on white pedestals and against green textured walls, in an indoor exhibition with a grassy floor and natural lighting.
Architectural sketch of an entrance to a store named 'Urban Decay,' featuring two palm trees, a motorcycle, and landscaping details.