EXPERIENTIAL & SPATIAL DESIGNER CRAFTING IMMERSIVE RETAIL AND POP-UP ENVIRONMENTS

CREATIVE DIRECTION | 3D ENVIRONMENTS VISUAL MERCHANDISING | RETAIL ACTIVATIONS

RESUME
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A man with short hair and a beard, resting his chin on his hand, sitting at an outdoor café or plaza in an urban setting with high-rise buildings, trees, and people walking in the background.

Brooklyn-based experiential and spatial designer specializing in immersive retail, beauty, and jewelry environments. I blend creative direction, 3D design, and visual merchandising to create dimensional brand stories grounded in materiality, movement and emotion.

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WHAT I CREATE

Creative Direction

  • Concept Development

  • Visual Storytelling

  • Narrative-Driven Design

  • Pop-Ups

  • Windows / Store Environments

  • Activations / Seasonal Installations

Experiential & Retail Design

  • SketchUp / Enscape Environments

  • Fixture Systems

  • Space Planning / Production Documents

3D Design & Visual Merchandising

FEATURED BRANDS

Selected collaborations across luxury, fragrance, and fashion.

Display of two jewelry mannequins on white marble pedestals with gold accents, set against a gray background

EFFY

Window Design · Cruise Environments

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Display in a retail store with a large close-up poster of a smiling woman’s face in the background. In the foreground, a shiny metallic stand holds a clear spherical object with a decorative design on top and several red boxes of Tory Burch products arranged around the base.

TORY BURCH

Fragrance Activation · Retail Takeover

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Display of luxury jewelry and accessories in a Hermes store with promotional signage for Barénia, featuring a large hanging poster of a woman wearing jewelry.

HERMÈS

Retail Installation · Fragrance Launch

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A pink floral display and entrance with large portraits of a woman holding pink flowers and a perfume bottle. The area is decorated with pink roses and lush greenery. The design is feminine and elegant.

VICTORIA’S SECRET

High Line Pop-Up · Floral Immersive Build

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SIGNATURE EXPERIENCES

Front view of a modern interior space with glass doors, wooden accents, green plants, and the word 'HOPE' displayed above and inside.

Core ways I design and activate brands across retail environments

STORE CONCEPTING

Retail Concepting · Revenue Spaces · 3D Environment Design

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A beauty salon or spa setup with three stations featuring mirrors and nail polish display, a central reception desk with the logo 'EASY BEAUTY,' two pink armchairs around a small round table with flowers, and blue velvet seating along the curved walls, with large green potted plants.

EURODAM CHARTER

Experiential Design · Shipwide Activations · Branded Environments

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A mockup of a trendy retail store display for 'DesT Inked' with white shelves, pink signage, and bar stools.

BRAND EXPERIENCE

Customization · Immersive Brand Moments · Onboard Retail Design

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SELECTED PROJECTS

Additional environments, pop-ups, and windows from recent work.

Trade show booth for WEWOREWHAT featuring perfume display, promotional images of a woman holding perfume, and decorative plants and figs outside the booth.
A display of MAC lipstick products on shelves in various shades of pink and red, with the MAC logo on the back wall.
A retail clothing store display with red, black, and blue design elements. The store has the word 'VERVE' on signage and is decorated with clothing racks, potted plants, and a large fashionable poster. The front features glass shows and a red counter area.
Interior of a modern cafe with black round tables, blue and yellow chairs, a patterned wallpaper, and artwork on the walls. There is a counter with display shelves and a cash register.
Interior view of a modern dining area with a round wooden table, four chairs, wall decor with the text 'The Conscious Home,' and potted plants, framed by an illuminated white structure branded 'heart & hue'.
A modern makeup station setup with four white tables each having a round mirror with LED lighting, red chairs, and makeup tools, set against a backdrop of palm trees and red architectural elements.
Display window showcasing futuristic skincare products with glowing, wavy structures, featuring the brand 'LUMIA' and the tagline 'Formulated for the Future'.
Interior of a modern cafe with a bar counter, bar stools, tables, chairs, wall art, mirrors, and a plant in the foreground.
A modern beauty salon or spa with purple walls, featuring a center sand zen garden with a small tree and rocks, and two large oval mirrors. There are shelves with purple bottles and makeup brushes, along with wooden stools for seating.
Futuristic fashion display booth with red dresses and accessories on white mannequins inside a metallic structure, surrounded by tall grass.
Colorful beach-themed lounge with pink palm trees, striped lounge chairs, and a structure labeled 'Beach House' and 'benefit' in pastel colors.
A small brick structure with two lit display windows featuring green tropical leaves and bottles, and a central closed door with a sign above that reads 'BOISSON'. The background shows a colorful sunset with purple, pink, and orange hues and scattered clouds.
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Let’s build something exceptional. Get in touch.

Open to collaborations, freelance projects, and full-time opportunities in experiential, retail, and creative direction.

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