WILLIAM GALLAGHER

New York-Based concept designer specializing in immersive retail experience and branded activations.

VISUAL STORYTELLING.

Blending storytelling with spatial design, I specialize in crafting immersive visual experiences for luxury fragrance launches. From concept to execution, my work brings brands to life through dynamic in-store installations, sensory-driven visuals, and architectural elements that capture the essence of each scent.

HERMES - BARENIA

TORY BURCH - SUBLIME

VICTORIA’S SECRET - BOMBSHELL

CONCEPT DESIGN.

I design in 3D to transform abstract concepts into immersive, tangible experiences that leave a lasting impression. Through thoughtful visualization, I bring ideas to life—turning creative visions into real-world environments that engage, inspire, and connect with people on a deeper level. Whether it's a retail display, an experiential activation, or a branded environment, every element is crafted with purpose and intention.

PASSION PROJECTS

SET DESIGN.

This past season, I took on freelance opportunities that allowed me to work on a variety of set design concepts. Although the designs I contributed to didn’t make the final cut, the experience was incredibly rewarding. I had the chance to collaborate closely with talented creatives, exchange ideas, and explore different approaches to storytelling through spatial design.

WEWOREWHAT

BENEFIT

TATCHA

RETAIL DESIGN.

In the past, I’ve had the opportunity to design a diverse range of retail spaces, from restaurants and cafes to boutique clothing stores. Using tools like SketchUp and Enscape, I was able to take initial concepts and bring them to life, ensuring each design was functional, visually appealing, and aligned with the brand’s vision.

BOISSON

97 MAIN

LE BONE APPART

CONTACT.

WilliamRobertGallagher@gmail.com