I was hired as the Visual Merchandising Manager at Boisson, a leading non-alcoholic beverage retailer. In this role, I was responsible for shaping and executing the brand’s in-store experience across multiple locations. I developed and implemented a comprehensive visual merchandising program that aligned with Boisson’s brand identity and storytelling goals, enhancing product presentation and customer flow. In addition to overseeing day-to-day visual standards, I led the conceptualization and execution of seasonal displays, retail window designs, and in-store storytelling elements that supported key product launches and campaigns.