SELECTED PROJECTS

A selection of immersive spaces and brand moments I’ve created.

MAC

A bold, statement-making installation designed to capture the electric energy of Times Square through MAC’s iconic edge. This concept amplifies color, light, and motion, blending oversized product moments with sculptural forms and editorial-grade lighting. Built for maximum visibility inside Sephora’s busiest flagship zone, the design transforms the MAC experience into a high-gloss, high-impact destination that stops traffic - and invites shoppers into the world of artistry, attitude, and unapologetic glam.

LIFEWAY

A modern, wellness-driven booth celebrating Lifeway’s 40th anniversary with a clean, approachable aesthetic. Soft blues, warm wood accents, and curved forms guide guests through a sculptural “40” arch into an open layout featuring the sleek Kefir Bar, integrated shelving, and a cozy lounge. A floating circular banner and layered greenery complete a fresh, inviting environment that feels unmistakably Lifeway.

OATLY

A bold, high-energy pop-up wrapped in shimmering iridescent curtains and glowing signage. Inside, guests discover a tasting conveyor, sampling bar, photo booth, and arcade claw machine — all designed with Oatly’s signature wit and sleek chrome finishes. The space blends play, flavor, and brand attitude into an immersive, highly shareable experience.

LE BONE APPART

Designed with both people and pups in mind, the space blends charm with functionality. The concept includes custom features like bench seating with built-in dog beds and a treat display with an integrated water bowl. Light, airy, and pet-friendly, the café invites guests to relax and enjoy a cozy experience alongside their furry companion in the heart of historic Paris, France.

Interior of a modern cafe with black tables, blue and gold chairs, and a cozy seating area with armchairs and cushions. There are artworks on the walls, pendant lights, and a counter with baked goods and an espresso machine.

VERVE

A dynamic retail pop-up designed to energize the shopping experience through bold color, fluid forms, and movement-inspired displays. VERVE blends sport-lux aesthetics with immersive product storytelling, creating an environment that feels fast, fresh, and alive - all while maximizing modularity and easy in-store execution.

Clothing store named VERVE with red and black exterior, featuring a large poster of a man in black attire inside. The store has clothing racks and seating area with red chairs and a green plant.

BENEFIT

A playful, sun-soaked pop-up inspired by carefree beach days and Benefit’s signature cheeky energy. The Beachouse experience blends vibrant color, oversized props, and interactive beauty moments to create a destination that feels equal parts vacation and glam studio. Designed for high-impact engagement, it invites guests to explore, sample, snap photos, and dive into the world of Benefit with a fresh, summer-forward twist.

A colorful beach-themed lounge with pink palm trees, striped lounge chairs, and a central bar area labeled "Beach House" with various seating options and decorative elements.

95 MAIN

An inviting neighborhood restaurant concept crafted to blend modern comfort with timeless charm. At 95 Main, I developed the spatial layout, aesthetic direction, and functional flow - creating a dining environment that feels intimate yet energized. From curated materiality and lighting to thoughtful seating zones, the design brings a refined, New England–meets–contemporary atmosphere to the heart of town.

Modern bar with eight black stools, beige tiled front, and a white countertop. Behind the bar are shelves stocked with liquor bottles, glasses, two TV screens, and potted plants. A neon light fixture hangs above the bar, and there is a large framed menu on the wall to the left.

TATCHA

A serene, sensorial pop-up inspired by Tatcha’s Japanese skincare rituals and focus on mindful beauty. The design blends soft curves, natural materials, and a calming palette to create an immersive retreat where guests can explore products, experience textures, and learn rituals that honor skin and spirit. Elevated yet grounding, the space embodies Tatcha’s signature harmony of tradition, luxury, and well-being.

A purple and beige booth display for Tatcha skincare brand featuring round mirrors, shelves with products, and a central Japanese-style sand garden with a small bonsai tree, rocks, and sand art.

GAP INC.

A festive, San Francisco–inspired holiday trolley designed for GAP’s 2 Folsom headquarters. Wrapped in bold red and gold detailing, the installation features stacked gifts, oversized ornaments, and a classic wreath to create a joyful, photo-ready centerpiece that brings holiday magic into the office.

A festive red trolley decorated with holiday ornaments, surrounded by wrapped Christmas presents, with a wreath hanging in the center, readies for holiday celebration.

WEWOREWHAT

I was approached to design an event build-out inspired by the iconic streets of Soho, New York. The immersive setup includes an oversized fragrance factice, a step-and-repeat wall for photo opportunities, and curated fragrance pillars, all aimed at capturing the vibrant, urban essence of Soho while creating an engaging brand experience.

A small trade show booth with the brand name 'WEWOREWHAT' displayed on a black sign above the booth. The booth features large promotional posters with models and product images on the back walls. There are three small display pedestals with products, and a central white structure with a gray top displaying the brand name. The floor is designed with gray bricks and green grass with decorative plants. The side walls have a display of figs, greenery, and product photos.
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