BRAND EXPERIENCES

HOLIDAY POP-UPS

I designed a series of festive, brand-specific holiday pop-ups for cruise retail partners, transforming compact footprints into immersive gifting moments. From wrapped-present risers to wintry textures and bold framing elements, these pop-ups deliver seasonal storytelling, elevate guest engagement, and drive incremental holiday revenue across multiple cruise lines.

Festive holiday display with silver and blue decorations, including presents, trees, and a sign that says 'Happy Holidays', set on a striped rug.
Christmas-themed display with white and red striped mat, white bricks with red ribbons, green pine trees, red bows, and signs that read 'Carnival' and 'Bring Home A Little Magic'.
A decorative display with Christmas-themed elements, including two side towers with gold ribbons, a sign reading 'Little Luxuries, Big Smiles', a Seabourn logo, artificial snow-covered trees, and white spheres on a textured surface.

EFFY BEAUTY

Effy Beauty is a luxe expansion of the Effy brand where I designed bespoke fixtures, immersive product moments, and proposed full retail spaces to introduce the beauty category across cruise ships and specialty locations. My work blends high-end materials, elegant merchandising systems, and spatial storytelling to create a seamless beauty experience that feels both elevated and distinctly Effy.

Beauty salon interior with a large mirror, a white vanity table with three drawers, two teal chairs, a tall white shelf, a potted plant, and a branded signage wall with the words 'EY Beauty' and designer brand names above empty display shelves.
A makeup display stand with various cosmetic products and three round mirrors on top.
A modern, minimalist vanity station with a round mirror, pink terrazzo counter, and light-colored storage. The setup includes a large mirror with text 'ESFY BEAUTY' on top, a pink terrazzo work surface, and two small cubical stools underneath. To the right, there is a shelving unit with glass shelves for storage.
A white beauty treatment storage cabinet with four drawers and a transparent top section.

DEST-INKED

Dest-Inked is a fully customizable retail activation built for cruise ships, where I design the branded footprints, modular fixtures, and guest-flow strategy that bring the concept to life. From spatial layouts to personalized product stations, I craft an adaptable environment that drives engagement, supports onboard storytelling, and creates a memorable, revenue-generating destination at sea.

A retail display booth with the logo 'Dest Inked' in bright pink on the front and top signs, featuring clothing items hanging on the wall, two workstations with tattoo machines, and a circular table in the center.
Modern dessert shop counter with neon sign reading 'Dest Inked,' featuring a white brick backdrop, digital screens, and seating area with bar stools.
Retail kiosk with a display screen, a heat press machine, and hanging white T-shirts, with pink "Dest Inked" signs on the background wall and front counter.
A modern, minimalist food pickup counter with white brick walls, three black kiosks, and a neon sign that says 'Dest Inked' in pink. There are four tote bags hanging on the wall, shelves with small containers or products, a cash register, and seating with three metal chairs.
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