EFFY

Element Design

I designed this element program that is being rolled out to 160 ships world-wide, blending rich teal textures, brass lattice accents, and clean pedestal forms to create a modern, gallery-inspired presentation. Each vignette - from countertop moments to full window environments - was built to bring consistency, luxury, and visual impact across every Effy location.

Display of dress forms, lamps, and display screens in a showroom.
Jewelry store display with three sections featuring abstract blue and teal artwork, gold jewelry mannequins, and various jewelry pieces on white and teal display busts, framed by wooden walls.
An exhibition display with three sections, each featuring jewelry pieces on white pedestals and artwork with blue tones and geometric designs on the walls.

Dynamic Backgrounds

I designed this series of dynamic photo backdrops for Effy, each one inspired by a different daily event on the cruise ship. From nautical nights to jungle-themed adventures and retro throwbacks, every set creates a unique moment guests can step into. These modular environments are built for quick setup, easy transport, and bold storytelling - turning everyday ship activities into immersive photo opportunities that elevate the Effy brand experience.

Exhibition booth with blue background displaying the word 'MUSE' and symbols for strength, power, and beauty. Silhouettes of two women observing, one taking a photo and the other looking at the display. The booth is decorated with greenery; a small blue jewelry box with an engagement ring is placed at the center.
Beach-themed display with a sailboat, a Ferris wheel, plants, caps, and a neon sign that reads 'Sail Away' on a backdrop with waves.
Silhouettes of two women sitting on a blue bench in front of a nautical-themed backdrop with a sunset scene and the words 'Nautical Nights' in neon sign, surrounded by plants and a life preserver.
Green foliage with a sign that reads 'MUSE' and words 'Strength, Power, Beauty.' A blue dinosaur silhouette is among the plants, creating a jungle-like scene.
Retro-themed display with a large vinyl record, vintage microphone, and a record player, featuring a colorful backdrop and silhouettes of two people, one raising arms and the other standing with hands in pockets.

Pool-Deck Takeover

I designed this Effy pool party as a full pool-deck takeover on the Seabourn Sojourn, creating a lush mini-jungle with cabanas, loungers, bold branding, and floating pool moments. The goal was to immerse guests in a tropical, elevated environment that brought the Effy lifestyle to life and built excitement around the brand.

A digital rendering of a modern outdoor pool area with cabanas, lounge chairs, umbrellas, and tropical plants, featuring a stylized decorative element and geometric spheres in the pool.
A modern outdoor lounge area with blue and white color themes, featuring deck seating, large round cushions, umbrellas, and decorative plants.
Poolside lounge area with large decorative spheres in the water, shaded cabanas with striped roofs, palm trees, and modern outdoor furniture with cushions.

Fixture Design

I created a modular fixture suite for Effy - including a knock-down rolling showcase, pedestals, and sculptural coffee tables - designed for easy transport, quick assembly, and elevated product storytelling. The pieces bring a cohesive, luxurious look to every retail environment.

Modern round white and beige reception desk with a curved design.
A modern hot tub with a circular design, a white exterior, and a wooden base, filled with blue water, and a cover partially lifted beside it.
Empty retail display counter with wood paneling and gold accents, with the word 'EASY' on the front, on a white background.
A sleek, modern kiosk with the word 'EASY' on the front, featuring a beige and gold color scheme and a white canopy overhead.
An exploded view of furniture pieces including a glass display case, a wooden cabinet with open shelving, and a tray with wheels.
A three-part illustration of an empty display case with a glass top, a beige middle section, and a beige base tray.
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