I led the visual merchandising concept and execution for the launch of Sublime by Tory Burch at Bloomingdale’s 59th Street flagship. The week-long activation featured a sleek, modern aesthetic highlighted by chrome finishes and vibrant coral tones, designed to evoke a fresh, energetic mood. Kendall Jenner served as the face of the campaign, bringing a bold and aspirational presence. I was responsible for designing both the interior displays and the window installations, ensuring a cohesive and impactful brand experience throughout the store.