TORY BURCH

SUBLIME

For the launch of Tory Burch’s Sublime fragrance, I designed a fully immersive visual week at Bloomingdale’s—transforming the space into The Land of Sublime. Using high-quality branded elements, I built a dreamlike environment that layered color, materiality, and sensorial storytelling to bring the fragrance world to life and create a memorable, elevated retail moment.

  • Blurred yellow taxi passing in front of a storefront with a large advertisement poster of a woman's face, displaying a close-up of her eyes and lips, and illuminated sign of a perfume bottle.

  • A promotional display for Tory Burch's fragrance Sublime, featuring a portrait of a woman with dark hair and red lipstick on the left, and a white perfume bottle on a pedestal on the right, with a red background.

  • Store window display featuring a large black and white portrait of a woman, text reading 'SUBLIME TORY BURCH,' and a decorative silver object on a coral-colored background.

  • A promotional poster for Tory Burch's Sublime fragrance featuring a woman in a red dress holding a large perfume bottle, surrounded by chess pieces on a pedestal with the brand and fragrance name.

  • Beauty product display area in a shopping mall, featuring a red Tory Burch 'Sublime' counter, bright lighting, promotional posters, and various cosmetic shelves and stands.

  • Display window advertising Sublime Tory Burch fragrance, featuring a large poster of a woman holding a perfume bottle, with perfume bottles on pedestals inside the display.

  • Inside a retail store with shiny black and white checkered floors, display tables, decorative spheres, and large holiday ornaments, including a prominent the Tory Burch

  • Display promoting Tory Burch Sublime perfume with an orange background, a large close-up of a woman's face, and a metallic stand with multiple orange and silver bands, topped with a reflective globe, situated in a retail store with checkered flooring and luxury products.

  • Storefront window display featuring a large advertisement poster of a woman with closed eyes in a red top, the text 'SUBLIME TORY BURCH' to the right of the poster, and spotlights illuminating the display. A blurred yellow taxi is passing by in the foreground.

  • Cosmetic store interior with glass display cases filled with beauty products, shelves with skincare and perfume items, and a digital photo of a woman holding a jar in the background.

  • A city street scene with pedestrians and a yellow taxi in motion. In the background, a large red bus with an advertisement for Tory Burch's SUBLIME line features a woman with dark hair holding a glass perfume bottle. Several plants in pots are visible on the sidewalk.

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