For the launch of Barenia, Hermès’ newest fragrance, a dedicated Visual Week was staged at Bloomingdale’s 59th Street. The concept featured 3D buildouts across key areas of the store, designed to immerse customers in the brand’s story. Muted tones, matte finishes, and architectural details created a modern, refined atmosphere, while hero imagery anchored each display to highlight the fragrance and elevate brand visibility. The visual strategy brought the elegance of Hermès to life in a dynamic retail experience.