For the launch of Barenia, Hermès' newest fragrance, I designed a dedicated Visual Week at Bloomingdale’s 59th Street. The concept featured 3D buildouts across key areas of the store, crafted to immerse customers in the brand’s story. The design aesthetic emphasized muted tones, matte finishes, and architectural details, creating a modern, refined atmosphere. Hero imagery anchored each display, drawing focus to the fragrance and enhancing brand visibility. This visual strategy brought the elegance of Hermès to life in a dynamic, retail experience.