EXPERIENTIAL & SPATIAL DESIGNER CRAFTING IMMERSIVE RETAIL AND POP-UP ENVIRONMENTS.
CREATIVE DIRECTION | 3D ENVIRONMENTS | VISUAL MERCHANDISING | RETAIL ACTIVATIONS
Brooklyn-based experiential and spatial designer specializing in immersive retail, beauty, and jewelry environments. I blend creative direction, 3D design, and visual merchandising to create dimensional brand stories grounded in materiality and emotion.
WHAT I CREATE.
Creative Direction
Concept Development
Visual Storytelling
Narrative-Driven Design
Pop-Ups
Windows / Store Environments
Activations / Seasonal Installations
Experiential & Retail Design
SketchUp / Enscape Environments
Fixture Systems
Space planning / Production Documents
3D Design & Visual Merchandising
BRANDS.
Effy Jewelry is a luxury brand celebrated for bold, statement-making designs. As an Experiential Designer, the focus is on bringing the brand to life through fixtures, retail environments, and activations that elevate the client experience.
EFFY
The Tory Burch Sublime fragrance launch at Bloomingdale’s 59th Street transformed the store into a brand showcase, with custom graphics and 3D buildouts spanning from the main aisle to the exterior windows, creating a striking visual takeover.
TORY BURCH
The Hermès Barénia launch at Bloomingdale’s 59th Street featured an installation inspired by the house’s iconic leather craftsmanship. Monolithic bracelet-like forms, and refined materiality transformed the space into a sculptural showcase that echoed the elegance of the fragrance.
HERMÈS
The Victoria’s Secret Bombshell Garden activations reimagined the New York High Line space into lush, floral environments celebrating the Bombshell fragrance. Oversized blossoms, and garden-inspired installations created a vibrant setting that invited guests to step into the fragrance story.